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ITN was set up by the Independent Television Authority to provide a new type of news service for the upcoming commercial television service Independent Television ( ITV ).

Both ITN and ITV were launched on 22 September 1955, and the news service immediately broke new ground by introducing in-vision newscasters and reporter packages ( incidentally, the first roster of regular ITN newscasters and reporters included marathon runner Christopher Chataway, Robin Day, and Reginald Bosanquet ).

The unique, probing reporting style of Robin Day caused shock among politicians, finding themselves questioned continually for information-this had never been the case with the BBC.

ITN also boasted the first British female newsreader, Barbara Mandell, in 1956.

Into the 1960s, reporters such as George Ffitch, Alastair Burnet, Gordon Honeycombe, Huw Thomas and Sandy Gall emerged as aspiring newscasters, under the leadership of editor Geoffrey Cox.