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Although Yorkshire Television claims to serve the whole of Yorkshire and Lincolnshire, it has long been contended by many of the people of Sheffield that Yorkshire Television shows an unacceptable bias towards West Yorkshire in general and Leeds in particular.
Until 2006 there was a separate Calendar South region which consisted largely of the area covered by the Sheffield and Chesterfield transmitters, " Calendar South " opt out news bulletins were shown at the same time as the " Calendar East " opt out from the Belmont transmitter.
This was a common criticism of many ITV franchisees as the bulk of production tended to be produced in one area, which was at the expense of other areas.
Another example was Granada Television's heavy presence in Manchester who claimed there was a lack of investment in Liverpool and over-emphasis on Manchester.

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