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Although the process of design may be considered ' creative ', many analytical processes also take place.
In fact, many industrial designers often use various design methodologies in their creative process.
Some of the processes that are commonly used are user research, sketching, comparative product research, model making, prototyping and testing.
These processes are best defined by the designers and / or other team members.
Industrial designers often utilize 3D software, computer-aided industrial design and CAD programs to move from concept to production.
Also industrial designers may build a protype first and then use industrial CT scanning to test for interior defects and also generate a CAD model.
From this the manufacturing process may be modified to make the product better.
Product characteristics specified by the industrial designer may include the overall form of the object, the location of details with respect to one another, colors, texture, form, and aspects concerning the use of the product ergonomics.
Additionally the industrial designer may specify aspects concerning the production process, choice of materials and the way the product is presented to the consumer at the point of sale.
The use of industrial designers in a product development process may lead to added values by improved usability, lowered production costs and more appealing products.
However, some classic industrial designs are considered as much works of art as works of engineering: the iPod, the Jeep, the Fender Stratocaster, the Coke bottle, and the VW Beetle are frequently cited examples.

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