Page "JVC" Paragraph 23

JVC is generally known within Japan by the Victor brand, preceded by the His Master's Voice ( HMV ) logo featuring the dog Nipper, but can use this logo only inside Japan.

At one time, the company used the Nivico name ( for " Nippon Victor Company ") overseas.

Therefore, the Victor and JVC-Victor web sites look quite different.

Conversely, the HMV store chain exists in Japan ( though no longer owned by HMV Group ), but it cannot use the His Master's Voice motto or logo ; its logo is a stylized image of a gramophone only.

In 2012, the JVC name was adopted in Japan for a worldwide brand identity.