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Dole despised Kemp's economic theories, but he felt Kemp-like tax cuts offered his best chance at electoral success.
For his part, Kemp had to make concessions as well: he had to back expelling the children of illegal immigrants from public schools despite his longstanding opposition to Proposition 187 and mute his opposition to abolishing affirmative-action programs in California.
Some derided Kemp for his compromise and referred to him as a " con artist ".
From the outset of their campaign, Dole-Kemp trailed, and they faced skeptics even from within the party.
However, Kemp was able to use the nomination to promote his opposition to Clinton's partial birth abortion ban veto.
During the campaign, Kemp and Forbes advocated for a stronger stand on tax cutting than Dole used.
However, in general, the opinion was that Kemp was helpful to the ticket's chances of catching Bill Clinton, and Kemp's advocacy gave a clear picture of the tax reforms that would likely occur on the condition of a successful campaign.
Kemp was seen as likely to influence several types of swing voters, especially those of his native state of California, and even the Democrats feared Kemp might lure voters.

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