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He used a somewhat negative advertising campaign that seemed to have the intended initial effect of boosting him to serious contention.
His 1988 campaign was based on the platform of supply-side economics and inner-city enterprise zones.
In Bare Knuckles and Back Rooms: My Life in American Politics, campaign chairman Rollins described Kemp as a candidate with foibles.
Kemp's campaign managers say he was unmanageable: he ignored timers on his speeches, refused to call contributors, and refused to practice for debates.
A humbling Super Tuesday, in which his 39 delegate total was fewer than eventual nominee and President Bush and both Dole and Pat Robertson, ended his campaign.
After withdrawing from the race, he was still considered a contender for the Vice President nomination.
In 1989, the Kemps switched their official residence from Hamburg, New York to Bethesda, Maryland, their residence at the time of his death.
In 1994, Kemp's 1988 campaign reached a settlement with the Federal Election Commission by agreeing to pay $ 120, 000 in civil penalties for 1988 campaign election law violations for, among other things, excessive contributions, improper direct corporate donations, press overbilling, exceeding spending limits in Iowa and New Hampshire, and failure to reimburse corporations for providing air transportation.

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