Page "Jeans" Paragraph 15

Michael Belluomo, editor of Sportswear International Magazine, Oct / Nov 1987, P. 45, wrote that in 1965, Limbo, a boutique in the New York East Village, was " the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit.

" He continued, " hired East Village artists to embellish the jeans with patches, decals and other touches, and sold them for $ 200.

" In the early 1980s the denim industry introduced the Stone-Washing technique developed by GWG also known as " Great Western Garment Co .".

Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market.

Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.

Currently, jeans may be seen worn by people of all genders and ages.