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Comedian Bill Cosby is usually associated with Jell-O and, more famously, Jell-O pudding as he has appeared in many commercials promoting both.

Shows like MAD TV, The Simpsons and Saturday Night Live parody Cosby, using Jell-O references like " pudding pop ".

In the 1960s, the cast of the sitcom Hogan's Heroes did a commercial with Carol Channing featuring Colonel Hogan, his men, Kommandant Klink and Sergeant Shultz having Jell-O and Dream Whip for dessert.

Also, during the first few seasons of the first of Lucille Ball's two 1960s television series, The Lucy Show, cast members including Vivian Vance often did commercials for Jell-O.