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Bruner is one of the pioneers of the cognitive psychology movement in the United States.
This began through his own research when he began to study sensation and perception as being active, rather than passive processes.
In 1947, Bruner published his classic study Value and Need as Organizing Factors in Perception in which poor and rich children were asked to estimate the size of coins or wooden disks the size of American pennies, nickels, dimes, quarters and half-dollars.
The results showed that the value and need the poor and rich children associated with coins caused them to significantly overestimate the size of the coins, especially when compared to their more accurate estimations of the same size disks.
Similarly, another classic study conducted by Bruner and Leo Postman showed slower reaction times and less accurate answers when a deck of playing cards reversed the color of the suit symbol for some cards ( e. g. red spades and black hearts ). These series of experiments issued in what some called the ' New Look ' psychology, which challenged psychologists to study not just an organism's response to a stimulus, but also its internal interpretation.
After these experiments on perception, Bruner turned his attention to the actual cognitions that he had indirectly studied in his perception studies.
In 1956, Bruner published a book A Study of Thinking which formerly initiated the study of cognitive psychology.
Then, in 1956, Bruner helped found the Center of Cognitive Studies at Harvard.
After a time, Bruner began to do research on other topics in psychology, but in 1990 he returned to the subject and gave a series of lectures.
The lectures were complied into a book Acts of Meaning and in these lectures, Bruner refuted the computer model for studying the mind, advocating a more holistic understanding of the mind and its cognitions.

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