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According to an Austin American-Statesman article and Federal Communications Commission ( FCC ) records, 54 Broadcasting applied for the license to the channel in 1989 and was to have the KCFP calls but it could not economically start up a channel until signing a LMA with LIN TV some five years later.

KNVA was launched on August 31, 1994 as a 24-hour feed of KXAN's live weather network and Doppler weather radar.

It became an independent station for a short time before affiliating with The WB as a charter station the following year.

During this time, the station was branded " KNVA 54 " and carried off-network sitcoms, dramas, and cartoons.