Page "Kingdom of Heaven (film)" Paragraph 72
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After the pitching of this film, studio marketing executives took it to be an action-adventure hybrid rather than what Ridley Scott and William Monahan intended it to be: a historical epic examining religious conflict.
20th Century Fox promoted the film as an action movie with heavy elements of romance and, in their advertising campaign, made much of the " From the Director of Gladiator " slogan.
Studio head Tom Rothman ordered the film to be trimmed down to only two hours, as he did not believe that a modern audience would go to see a three-hour-and-fifteen-minute movie.
Ultimately, Rothman's decision backfired, as the film gained mixed reviews ( with many commenting that the film seemed " incomplete ") and severely under-performed at the US box office.
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