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Some have claimed that Korean drama has improved relations between the two countries as more Japanese people became interested in Korean culture.
Greater exposure to all things Korean, including language, cuisine, and history not only positively influenced the perception of Koreans among Japanese people, but also relieved some of the antagonism many Koreans had felt towards Japan.
The increased interest in Korean culture has promoted Japanese tourism to South Korea and many tours geared towards fans of Winter Sonata and other Korean drama programs have attracted thousands of visitors to the country.
Conversely, the series Iris had several pivotal scenes shot in Akita, Japan, which lead to an increase of Korean tourists in that part of Japan.

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