Page "Lauren Conrad" Paragraph 13

On September 24, 2010, Conrad announced during an On Air with Ryan Seacrest interview that she would star in an upcoming MTV reality series.

The show would focus on her fashion career rather than focusing on her personal life, which she says " will be something very different " from The Hills.

The series began filming in mid-October 2010.

However, after MTV had viewed the pilot, the network decided to not pick up the series.

MTV's head of programming, David Janollari, said, " She did do a pilot.

There were talks about whether we could somehow manage to put together a special based on that footage but that's also a big question mark based on her interest in that and the finances.

We decided not to go ahead with the show ," later adding, " We love her!

We would love her on our network!

It was a great attempt but it just didn't feel like a perfect fit for us now.

" Conrad released a statement of her own, reading, " We sold a show to MTV, filmed it and are really proud of the final result.

MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life.

We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships.

We delivered the show that we sold and are sorry MTV didn't feel their viewers were savvy enough to appreciate it.