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Theoretical urban schemes continued to occupy Le Corbusier.
He exhibited his " Plan Voisin ," sponsored by another famous automobile manufacturer, in 1925.
In it, he proposed to bulldoze most of central Paris north of the Seine, and replace it with his sixty-story cruciform towers from the Contemporary City, placed in an orthogonal street grid and park-like green space.
His scheme was met with criticism and scorn from French politicians and industrialists, although they were favorable to the ideas of Taylorism and Fordism underlying Le Corbusier designs.
Nonetheless, it did provoke discussion concerning how to deal with the cramped, dirty conditions that enveloped much of the city.

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