Page "Leonard Rossiter" Paragraph 8

From 1979 and into the early 1980s he branched out into advertising, making an advert dressed as a traffic warden for Parker Pens, and notably starring with Joan Collins as her boorish companion in a series of successful and endearing Cinzano commercials.

In these adverts the drink would always somehow manage to be spilt down Melissa ( Joan Collins )' s cleavage.

In the 2000 Channel 4 programme The 100 Greatest TV Ads, Terry Lovelock, the director of several of these commercials, revealed that he found Rossiter difficult to work with, and that he used to jokingly refer to Collins as " The Prop ".