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Her work included the marketing research for Johnson & Johnson in 1926 and her efforts to improve women ’ s spending decisions during the first years of the Great Depression.

She also helped companies such as Johnson & Johnson and Macys with their management departments.

In 1926, when Johnson & Johnson hired Lillian as a consultant to do marketing research on sanitary napkins., the firm benefited in three ways.

First, it could use her training as a psychologist in measuring and the analysis of attitudes and opinions.

Second, it could give her the experience of an engineer who specializes in the interaction between bodies and material objects.

Third, she would be a public image as a mother and a modern career woman to build consumer trust.