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Other logos that are recognized globally: the Nike " Swoosh " and the Adidas " Three stripes " are two well-known brands that are defined by their corporate logo.

When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe.

He hired a young student ( Carolyn Davidson ) to design his logo, paying her $ 35 for what has become one of the best known marks in the world ( she was later compensated again by the company ).< ref name =" Nikebiz ">