Page "Loyalty program" Paragraph 39
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The largest loyalty program in Germany is Payback, which was launched in 2000.
According to a study in August 2007 by GfK, 61 % of German households have a Payback card.
It listed the HappyDigits program as having a 42 % share, with the Shell ClubSmart program as third most popular with 13 %.
In March 2008, the coalition program DeutschlandCard was launched by Arvato.
As at March 2009 it had more than 4. 5 million active cardholders.
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