Page "Lucida" Paragraph 34

In April 2012, Lucida Sans was selected by GfK Blue Moon as the font for a package design as part of a proposed law in Australia banning logos on cigarette packaging.

The proposed law requires cigarettes to be sold in dark olive-brown packages that depict graphic images of the effects of smoking and the cigarette's brand printed in Lucida Sans.

According to Tom Delaney, a senior designer with New York design consultant Muts & Joy, " Lucida Sans is one of the least graceful sans-serif typefaces designed.

It ’ s clumsy in its line construction.

" In August 15, 2012, the Australian government approved the ban on cigarette logos, effectively replacing them with the unattractive packaging.