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While the folk heroes of the early-modern period and the nineteenth century served a variety of social and political purposes, the Luther Blissett Project ( LBP ) were able to utilize the media and communication strategies unavailable to their predecessors.
According to Marco Deseriis, the main purpose of the LBP was to create " a folk hero of the information society " whereby knowledge workers and immaterial workers could organize and recognize themselves.
Thus, rather than being understood only as a media prankster and culture jammer, Luther Blissett became a positive mythic figure that was supposed to embody the very process of community and cross-media storytelling.
Roberto Bui — one of the co-founders of the LBP and Wu Ming — explains the function of Luther Blissett and other radical folk heroes as mythmaking or mythopoesis:

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