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In 2005 a property development company submitted a proposal for a 2, 800 apartment development called Lytham Quays to be built on industrial brownfield sites in the east of Lytham ; the proposal was rejected by the council's development control committee after 98. 4 % of the population voted against the development in a poll organised by the local press.
In spite of this, the developer, Kensington Developments, still claimed in a 2008 article in the Daily Telegraph that " In truth, the majority of people were for it ".
The " Defend Lytham " pressure group opposed the development.
Objections included predictions of a loss of industrial land, increases in traffic congestion, and increased demands on local schools and health services.
Environmental objections were also raised, given that the site is in an area prone to flooding and next to an important wildfowl habitat.
The developers submitted a substantially smaller proposal for 260 dwellings which was approved in May 2006, and construction started.

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