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As programming chief, Robert W. Pittman recruited and managed a team for the launch that included Tom Freston ( who succeeded Pittman as CEO of MTV networks ), Fred Seibert, John Sykes, Carolyn Baker ( original head of talent and acquisition ), Marshall Cohen ( original head of research ), Gail Sparrow ( of talent and acquisition ), Sue Steinberg ( executive producer ), Julian Goldberg, Steve Lawrence, Geoff Bolton studio producers and MTV News writers / AP Liz Nealon, Nancy LaPook and Robin Zorn, Steve Casey ( creator of the name " MTV " and its first program director ), Marcy Brahman, Ronald E. " Buzz " Brindle, and Robert Morton.
Kenneth M. Miller is credited as being the first technical director to officially launch MTV from its New York-based network operations facility.

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