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Machinima has been used in music videos, of which the first documented example is Ken Thain's 2002 " Rebel vs. Thug ", made in collaboration with Chuck D. For this, Thain used Quake2Max, a modification of Quake II that provided cel-shaded animation.

The following year, Tommy Pallotta directed " In the Waiting Line " for the British group Zero 7.

He told Computer Graphics World, " It probably would have been quicker to do the film in a 3D animated program.

But now, we can reuse the assets in an improvisational way.

" In television, MTV features video game characters on its show Video Mods.

Among World of Warcraft players, dance and music videos became popular after dancing animations were discovered in the game.