Page "Mad Fold-in" Paragraph 9
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Typically, a Fold-In uses visual trickery to match the ostensible topic.
Jaffee says, " I could do ten of these a day if the big picture didn't have any connection with the answer.
The tricky part is having a connection.
In order for the copy to read correctly after it's folded, there has to be a marriage of some sort.
" Jaffee occasionally adds an extra layer of deception.
His Fold-In design for issue # 495, for a question about " packaging garbage ," prominently showed two separate halves of the Pixar character Wall-E within a larger drawing of a junkyard.
But both Wall-E halves were on the wrong side of the fold, and thus disappeared into the real picture, which was about the TMZ gossip website.
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