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In Japan, people of all ages read manga.
The medium includes works in a broad range of genres: action-adventure, romance, sports and games, historical drama, comedy, science fiction and fantasy, mystery, horror, sexuality, and business / commerce, among others.
Since the 1950s, manga has steadily become a major part of the Japanese publishing industry, representing a ¥ 406 billion market in Japan in 2007 ( approximately $ 3. 6 billion ) and ¥ 420 billion ($ 5. 5 billion ) in 2009.
Manga have also gained a significant worldwide audience.
In Europe and the Middle East the market is worth $ 250 million.
In 2008, the U. S. and Canadian manga market was valued at $ 175 million.
The markets in France and the United States are about the same size.
Manga stories are typically printed in black-and-white, although some full-color manga exist ( e. g. Colorful ).
In Japan, manga are usually serialized in large manga magazines, often containing many stories, each presented in a single episode to be continued in the next issue.
If the series is successful, collected chapters may be republished in paperback books called tankōbon.
A manga artist ( mangaka in Japanese ) typically works with a few assistants in a small studio and is associated with a creative editor from a commercial publishing company.
If a manga series is popular enough, it may be animated after or even during its run, although sometimes manga are drawn centering on previously existing live-action or animated films ( e. g. Star Wars ).

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