Page "Marvel UK" Paragraph 17

Skinn wrote: “ raditional British comics were at the time selling 150, 000 + a week, firm sale, no returns.

If Marvel and Spider-Man could look British enough for some of that to rub off, everybody would be happy ...

But fixing the covers to resemble the non-glossy generic look of weekly anthology titles was one thing ... Having “ splash ” pages and then five or six frames a page just didn ’ t stack up against Warlord, Action, Battle, and the rest with their nine to 12 a page .” So the US artwork was re-sized to fit several pages onto one and emulate the look of the more established UK boys ’ weeklies.