Page "Mary Alice Dwyer-Dobbin" Paragraph 7

When she joined P & G, Dwyer-Dobbin inherited three veteran soaps ( Another World on NBC and As the World Turns, and Guiding Light on CBS ) and was put in charge of revitalizing the aging franchises.

Dwyer-Dobbin initially stated that no soap opera would be canceled under her watch ; however, that promise was broken when, in 1999, Another World was cancelled after 35 years on television.

This decision appears to have ultimately been made because NBC and Procter & Gamble could not agree on the fee NBC would pay for the show ; nonetheless, viewers blamed Dwyer-Dobbin.