Page "Mary Pickford" Paragraph 13
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In 1912, Adolph Zukor had formed Famous Players in Famous Plays – later Famous Players-Lasky and then Paramount Pictures – one of the first American feature film companies.
Zukor believed film's potential lay in recording theatrical players in replicas of their most famous stage roles and productions.
The film, produced in 1913, showed the play's Broadway actors reciting every line of dialogue, resulting in a stiff film that Pickford later called " one of the worst I ever made ... it was deadly.
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