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Ruby is a seven-year-old white rabbit and Max's older sister.

Her role in the TV series to try to talk Max out of an idea or desire he has and she would continue her will when Max asks for what he wants, ending with Max completely losing hope in getting his desire, however he would always find a way to outsmart Ruby and her friends.

Her appearance is virtually exactly the same as Max, except that she's taller and wears a yellow dress with flower patterns in seasons one and two, then switches to a pink dress in seasons three and four.

She behaves in an over-protective and maternal manner to Max, for example persuading him to do something against his will because, according to her, " it's what's best for him ".

She likes to have tea parties, or regular parties with her dolls or friends as guests.

She is often bossy or even rude to Max, often losing patience with him, however, she does love him.

She is usually seen with at least one of her friends, often Louise, who is her best friend.

It is revealed that Max is given some of her toys when she's outgrown them, and some toys they share, for example in an episode called " Max's Rabbit Racer ", Max now owns Ruby's doll Pinocchio.

She always refers to the toys by their entire brand names ( for example, she will say " your Rescue Ranger Emergency Ambulance ", instead of " your ambulance ").

She and Louise have a crush on their classmate Roger Piazza who sometimes helps babysit Max in later episodes.