Page "McDonaldland" Paragraph 4

The McDonaldland line saw significant changes during this period.

Notably, Grimace, who was introduced as an evil villain, was revamped in 1974 to be one of the good guys.

Then, in 1977, the Uncle O ' Grimacey character was introduced for a brief promotion for Shamrock Shakes around St. Patrick's Day.

Also during this period, the McDonaldland Characters would begin promoting " Happy Meal Toys " in 1979, based on popular franchises of Disney, Warner Bros, DC Comics, etc.