Page "Media bias" Paragraph 27

Given that different groups in society have different beliefs, priorities, and interests, to which group would the media tailor its bias?

David Stromberg constructs a demand-driven model where media bias arises because different audiences have different effects on media profits.

Advertisers pay more for affluent audiences and media may tailor content to attract this audience, perhaps producing a right-wing bias.

On the other hand, urban audiences are more profitable to newspapers because of lower delivery costs.

Newspapers may for this reason tailor their content to attract the profitable predominantly liberal urban audiences.

Finally, because of the increasing returns to scale in news production, small groups such as minorities are less profitable.

This biases media content against the interest of minorities.