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A technique used to avoid bias is the " point / counterpoint " or " round table ", an adversarial format in which representatives of opposing views comment on an issue.
This approach theoretically allows diverse views to appear in the media.
However, the person organizing the report still has the responsibility to choose people who really represent the breadth of opinion, to ask them non-prejudicial questions, and to edit or arbitrate their comments fairly.
When done carelessly, a point / counterpoint can be as unfair as a simple biased report, by suggesting that the " losing " side lost on its merits.

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