Page "Media of China" Paragraph 12

Even if CCTV is the most powerful network of mainland China, it has only about 30 % of audience share all over the national territory.

The fact shows how the Chinese viewers are biased in favour of local TV programs, that are more likely to represent the differences of an audience that is the largest in the world, more than the national or even international programs, that can hardly attend the needs of such a wide public.