Page "Mego Corporation" Paragraph 3

In 1972, The Mego made a landmark deal and secured the licenses to create toys for both National Periodical Publications ( later DC Comics ) and Marvel Comics.

During this time period, Mego released the first comprehensive line of DC and Marvel character action figures and coined the term " World's Greatest Super Heroes!

" to umbrella the name for all the figures released in this line.

( They later relinquished their rights and surrendered the trademarked name to both DC and Marvel Comics to maintain licensing privileges.

In turn they were granted licensing rights to the name ).

The popularity of this line of 8 " figures created the standard scale for the 1970s and featured several popular superhero and villain figures.

The earliest Batman and Robin figures had removable masks but they were easily lost and Mego noted that it was less expensive to create a new sculpt for Batman with a molded on mask and simply painted the mask onto Robin.

They were offered for an entire decade from 1972 until 1983.