Page "Meme" Paragraph 29

Clusters of memes, or memeplexes ( also known as meme complexes or as memecomplexes ), such as cultural or political doctrines and systems, may also play a part in the acceptance of new memes.

Memeplexes comprise groups of memes that replicate together and coadapt.

Memes that fit within a successful memeplex may gain acceptance by " piggybacking " on the success of the memeplex.