Page "Milton Berle" Paragraph 24

Texaco pulled out of sponsorship of the show in 1953.

Buick picked it up, prompting a renaming to The Buick-Berle Show, and the program's format was changed to show the backstage preparations to put on a variety show.

Critics generally approved of the changes, but Berle's ratings continued to fall and Buick pulled out after two seasons.

By the time the again-renamed Milton Berle Show finished its only full season, Berle was already becoming history — though his final season was host to two of Elvis Presley's earliest television appearances, April 3 and June 5, 1956 .< ref >