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In 2003, Hans Dau with other partners, who were running the successful West Coast offices of the original Mitchell Madison Group, joined forces and decided to re-launch the firm by acquiring the brand name in bankruptcy court.

Recognizing a need for new consulting model, where the client and the consulting firm share financially in the success of a project, they were able to build a high-end boutique firm with global capabilities that serves large brand name clients globally.

By 2008, the firm had grown to about 150 employees with main offices on New York, Los Angeles and Manila and several satellite offices in Europe and Asia.