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Jim, a part-time filmmaking student at San Francisco State University in the mid-1960s, aspired to become an " important " director like Francis Ford Coppola and Roman Polanski, and headed a clique of classmates with similar ambitions.

While in school, he worked at the Follies, a cinema showing " nudies " ( brief, plotless films featuring naked performers ), and observed that each night the theater was filled with " horn dick daddies " ( masturbators ) who arrived simply for the onscreen nudity.

He therefore perceived pornography as a potentially lucrative career opportunity for himself and Artie, who had just been discharged from the Army.