Page "Mobil" Paragraph 18

In 1962, the gasoline product lines marketed as Mobilgas and Mobilgas Special were rebranded as Mobil Regular and Mobil Premium in a move to emphasize the shortened brand name " Mobil " in promotional efforts although Mobiloil continued as a single word term until the 1970s.

After a few years of advertising Mobil gasolines as " Megatane "- rated and as " High Energy " gasolines, Mobil began, in 1966, to promote both its Regular and Premium fuels as " Detergent Gasolines ," due to the inclusion of additives designed to clean carburetors and various internal engine parts.

During the early 1970s, Mobil ran a TV commercial featuring a character known as " Mr. Dirt " to show the ruinous effects that dirt had on automotive engines for which a tank of Mobil Detergent Gasoline could provide a cure and preventive medicine against damage that could lead to costly repairs.