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The most popular and successful competitor in the CGI race turned out to be Pixar.

Founded by George Lucas ' Lucasfilm in 1979 as a special-effects team, it was sold to Apple Computer co-founder Steve Jobs in 1986 due to Lucas's financial problems related to the failure of Howard the Duck.

At that time, the company primarily developed computer animation hardware, but had made a name for itself by producing such acclaimed CGI short films as Tin Toy, which won an Oscar.