Page "Motel" Paragraph 26

The main road into major towns would therefore become a sea of orange or red neon proclaiming < span style =" color: orange ;"> VACANCY </ span > ( and later < span style =" color: red ;"> C </ span >< span style =" color: blue ;"> O </ span >< span style =" color: orange ;"> L </ span >< span style =" color: purple ;"> O </ span >< span style =" color: cyan ;"> U </ span >< span style =" color: brown ;"> R </ span > TV, air conditioning or a pool ) as competing operators vied for precious visibility on crowded highways.

Other venues for advertising were local tourist bureaux and the picture postcards provided for free use by clients .< ref > finds 22 entries for " motels " on US 40, mostly archived picture postcards bearing advertisements like " 40 Winks Motel -- within city limits of Columbus, Ohio.

100 % fire proof construction.

Restaurant and service station open 24 hours daily.

Every room has the following: air conditioning-telephone-radio-Beauty Rest box springs and mattresses-private baths.

Phone DOuglas 3615.

" ( The ' 40 Winks Restaurant ' and adjacent filling station are now long gone ; the remainder of this property was shut down for one year in 2005 per due to ongoing code violations.