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The duelling takeover bids for, and eventual split of, WIC resulted in Superchannel and MovieMax!
being transferred to Corus Entertainment, which settled the HBO lawsuit and began to license programmes such as The Sopranos.
On April 1, 2001, Superchannel and MovieMax!
were rebranded under the umbrella brand Movie Central, which consisted of six diverse channels: Movie Central, Adrenaline Drive ( Action ), Heartland Road ( romance films ), Shadow Lane ( horror / suspense films ), Encore Avenue ( classic movies ), and Comic Strip ( comedy films ).
On March 1, 2006, the sub-brands were dropped ( as customers did not understanding their meanings and found the names confusing ), changing into four channels called Movie Central, and two channels called Encore Avenue, each of which are still diverse in their schedules.
On the Encore Avenue stations, the films that are aired are now only from the 1970s, 1980s, and 1990s, possibly due to the introduction of Turner Classic Movies in Canada.

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