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Joint Collaborative Team on Video Coding ( JCT-VC ) is a group of video coding experts from ITU-T Study Group 16 ( VCEG ) and ISO / IEC JTC 1 / SC 29 / WG 11 ( MPEG ).
It was created in 2010 to develop High Efficiency Video Coding, a new generation video coding standard that further reduces ( by 50 %) the data rate required for high quality video coding, as compared to the current ITU-T H. 264 / ISO / IEC 14496-10 standard.
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