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Nigeria has some of the most advanced recording studio technology in Africa, and provides robust commercial opportunities for music performers.

Ronnie Graham, an historian who specialises in West Africa, has attributed the success of the Nigerian music industry to the country's culture — its " thirst for aesthetic and material success and a voracious appetite for life, love and music, a huge domestic market, big enough to sustain artists who sing in regional languages and experiment with indigenous styles ".

However, political corruption and rampant music piracy in Nigeria has hampered the industry's growth.