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In this period, directors and the acts they worked with began to explore and expand the form and style of the genre, using more sophisticated effects in their videos, mixing film and video, and adding a storyline or plot to the music video.

Occasionally videos were made in a non-representational form, in which the musical artist was not shown.

Because music videos are mainly intended to promote the artist, such videos are comparatively rare ; three early 1980s examples are Bruce Springsteen's " Atlantic City ", directed by Arnold Levine, David Mallet's video for David Bowie and Queen's " Under Pressure ", and Ian Emes ' video for Duran Duran's " The Chauffeur ".

Other notable later examples of the non-representational style include Bill Konersman's innovative 1987 video for Prince's " Sign o ' the Times " – influenced by Dylan's " Subterranean Homesick Blues " clip, it featured only the text of the song's lyrics — the video for George Michael's " Freedom 90 " ( 1990 ), in which Michael himself refused to appear, forcing director David Fincher to substitute top fashion models in his place.