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2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier ; Google Videos, Yahoo!
Video, Facebook and MySpace's video functionality, which uses similar technology.
Such websites had a profound effect on the viewing of music videos ; some artists began to see success as a result of videos seen mostly or entirely online.
The band OK Go may exemplify this trend, having achieved fame through the videos for two of their songs, " A Million Ways " in 2005 and " Here It Goes Again " in 2006, both of which first became well-known online.
( OK Go repeated the trick with another high-concept video in 2010, for their song " This Too Shall Pass ".
) Artists like Soulja Boy Tell ' Em and MariƩ Digby also achieved some level of fame initially through videos released only online.

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