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He was a former physics professor and the author of The Turner Diaries and Hunter, both novels about a white revolution in America, which he wrote under the pen name Andrew MacDonald.

The National Alliance was reorganized from an earlier group: the National Youth Alliance ( NYA ) which in turn was formed out of the remains of an organization called Youth for Wallace which supported Governor George Wallace's 1968 presidential campaign.

The NYA broke into factions as a result of infighting, and Pierce gained control of the largest remnant in 1970 and continued the organization under that name until its reorganization in 1974.

Pierce previously had been an associate of the assassinated leader of the American Nazi Party, George Lincoln Rockwell, and had been editor of the party's magazine, National Socialist World.