Page "Necco Wafers" Paragraph 5

According to Jackie Hague, Necco's vice president of marketing, switching to all-natural flavors and colors " would draw young mothers concerned about their children's diet.

" The new cinnamon flavor is " less like Red Hots ", the new lemon, " less like paper candy dots and more like lemon meringue pie filling.

" The chocolate flavor — previously a vanilla flavor " with a hint of chocolate flavoring "— switches to a more intense all-cocoa flavor.

The traditional eighth Necco flavor, lime ( green ), was dropped in the move to all-natural flavors.

In addition, the Necco Chocolate assortment changed from 100 % of the standard Necco chocolate wafers into a four-flavor chocolate assortment.