Page "Netflix" Paragraph 19

In 2010, Netflix canceled a running contest to improve the company's recommendation algorithm due to privacy concerns: under the terms of the competition, contestants were given access to customer rental data, which the company had purportedly anonymized.

However, it was discovered that even this anonymized dataset could, in fact, identify a user personally.

Netflix was sued by KamberLaw L. L. C.

and ended the contest after reaching a deal with the FTC.