Page "News broadcasting" Paragraph 9

Unlike international broadcast stations which tend to brand under uniform news titles based solely on network affiliation, U. S. television stations tend to use varying umbrella titles for their newscasts ; some title their newscasts utilizing the station's on-air branding ( such as combining the network affiliation and channel number with the word " News "), others use franchised brand names ( like Eyewitness News, Action News and NewsChannel ) for their news programming.

Conversely, the naming conventions for a station's newscast are sometimes used as a universal on-air branding for the station itself, and may be used for general promotional purposes, even used in promoting syndicated and network programming.

Many stations title their newscasts with catchy names like Daybreak, Good Morning ( insert city or region here ), First at Four, Live at Five, Eleven @ 11: 00 or Nightcast.

These names are intended to set one station apart from the rest, especially for viewers who are chosen for audience measurement surveys.

If the respondent was unable to provide a channel number or call letters, the newscast title is often enough for the appropriate station to receive Nielsen ratings credit.